Artisan food. Tasteful Design.
A brand identity project for Sathanee restaurant
The Challenge
Sathanee restaurant, known for their roast duck and exceptional homemade jams, needed product labels for their retail line. Recognizing the opportunity to elevate their brand, I took the initiative to expand the project beyond simple labels.
The Approach
Through careful research and collaboration with the restaurant owners, we developed a design that reflects both their artisanal approach and their unique island location.
Creative Elements
Modern Touch
Integrated modern functionality through a QR code linking to their Instagram while preserving the handcrafted feel.
The Local Bird
Drawing inspiration from their local celebrity, I created a distinctive logo featuring the beloved island bird.
Simple & Organic
The hand-drawn character embodies their authentic approach, exemplified by the coffee stain patterns on each label.
The Final Product
Creating a mockup allows us to visualize how the design will appear in the real world, ensuring that every element works harmoniously on the curved surface of the jar.