Visual Branding
Branding is crucial for a business's success. Branding is what makes others trust or distrust their product, and how they feel about it as a whole. Carefully chosen graphics and typography create a cohesive image that portrays an intended message, which will be different for any given business. It is the job of the designer to take their intended ideas and turn them into actuable messaging. #MyJob
Sam the Teacher
Goals
As a teacher, there is a need for a brand that would tell everybody who they are and what they do - a friendly, professional and approachable person. An easy person to take lessons from regardless of age and level.
Brand Elements
Yellow for Optimism, Blue for Trust
In order to maintain a brand of professionalism and friendliness, I used pictures and videos at regular intervals to portray a sense of continuity throughout the profile, following the practices of other highly viewed professional pages #ApproachableTeacher
Big Art with Sam
Goals
Artists open Instagram for various reasons: to showcase their work, gain popularity for sales, or appear professional for local art markets. For this artist, it was the latter.
Brand Elements
Primary colors represent childhood and starting with the basics, while green serves as an accent color representing nature and creativity.
#BackgroundTheme A mellow blue background creates a calm, professional atmosphere while maintaining visual interest
#LogoPlacement Strategic positioning of the fun, approachable logo enhances brand recognition
#ArtistSignature Hebrew-inspired signature adds a personal touch and cultural authenticity